Rapid Rise! Ayasan Indonesia Revolutionizes Home Services Across Southeast Asia

Rapid Rise! Ayasan Indonesia Revolutionizes Home Services Across Southeast Asia

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Rapid Rise! Ayasan Indonesia Revolutionizes Home Services Across Southeast Asia

Ayasan Indonesia, a Tokyo-based enterprise headquartered in Jakarta, Indonesia (CEO: Kotaro Ise), is achieving remarkable growth in the Southeast Asian market. The company provides a wide range of home services, from domestic chores to caregiving, and has established a user following exceeding 1,000,000 since its inception. Notably, Ayasan has achieved a 100% user growth in the past two years and is quickly establishing itself across several territories in Southeast Asia.

The Southeast Asian maid Jakarta home services market is estimated at approximately 15 billion dollars, with the cleaning services segment expanding at an annual rate of 15%, and the nanny sector expanding to a USD 3 billion scale. In this dynamic market, Ayasan utilizes Japanese expertise and a unique talent development system to capture a larger market segment.

“Our strength lies in balancing the quality management expertise of a Japanese company with a vast resource of skilled professionals across Asia,” says Kotaro Ise, Ayasan’s visionary leader. With a notable career at Walt Disney and Marriott International, Ise created Ayasan Indonesia in 2013 with the vision of “creating a world where blue-collar workers can shine.” Today, the company has grown to employ over 50,000 specialized staff members.



Ayasan’s meteoric rise is driven by an ambitious growth plan. Beyond its base in Jakarta and future growth plans to Bali, the company is also extending operations in several other Asian countries. By 2025, Ayasan aims to establish itself in more regions, including Singapore, Malaysia, Cambodia, and the Philippines.

In addition to household services, Ayasan has established itself in PRT Jakarta enterprise solutions, with over a substantial client base including leading global brands. Recently, demand from diplomatic missions and emerging businesses such as FlashExpress and Gowabi has been on the rise.



“I am confident that even in the age of AI, the role of everyday support solutions will continue to thrive,” asserts Ise. The company features an in-house IT engineering team and is developing an AI-powered matching system. Furthermore, Ayasan is targeting international deployments, including personnel dispatch to Japan, positioning itself as a dominant force in Southeast Asia’s home services market.

Aiming for greater achievements, Ayasan is actively seeking collaborations with investors for its future expansion. With the Southeast Asian home services market expected to surpass $30 billion by 2030, the company’s future developments are garnering increasing attention.

Company Overview
● Details about Ayasan Indonesia
● Headquarters: Company HQ: Jakarta, Indonesia
● Founded: January 2013
● Chief Executive Officer: Kotaro Ise

Contact Information
● Phone: +62-878-1999-9193
● WhatsApp: +62-878-1999-9193
● Email: [email protected]
● Website: https://www.ayasan-indonesia.com/?ln=en